Posted by Healthcare Packaging on February 09, 2011

A WIIFM (what’s in it for me) approach can help packaging professionals communicate with management that packaging is part of the solution in the medical device product development process.

Packaging engineers often feel as if they’re on an island, left out of the product development process until there’s only weeks before the medical device is scheduled to be launched into the market. That situation could lead to missing the launch date, upsetting company stakeholders, and causing cost overruns.

But the good news, said Jack Dhuwalia, is that such a scenario is avoidable. Dhuwalia’s remarks came from his presentation, “Seamless Integration of Packaging with Your Product Development Team,” at the Medical Device Packaging Update during MD&M West in Anaheim, CA on Feb. 8th.

“Packaging is part of developing a product, and it has become very specialized, which is good, but a side effect is that may be where that isolation is coming from,” said Dhuwalia, JD Consulting President.

~ Jim Butschli, Editor

Healthcare Packaging – Feb. 2011

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